An investigation of global manufacturing upgrade and marketing strategies: the case of China and Hong Kong based companies

Spickett-Jones, Graham and Eng, T. Y. (2007) An investigation of global manufacturing upgrade and marketing strategies: the case of China and Hong Kong based companies. In: China Marketing Association, 2007-07-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Anna Flack
Date Deposited:	16 Aug 2012 15:53
Last Modified:	03 Aug 2021 23:43
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39372
DOI:

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