Testing Stages of Integrated Marketing Communication Development

Spickett-Jones, Graham (2009) Testing Stages of Integrated Marketing Communication Development. In: 14th International Conference on Corporate and Marketing Communications, 2009-04-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Anna Flack
Date Deposited: 21 Aug 2012 08:59
Last Modified: 15 Jul 2021 23:41
URI: https://ueaeprints.uea.ac.uk/id/eprint/39371
DOI:

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