The impact of strategic configurations of mass customization adoption

Qi, Y., Zhang, Min and Zhao, X. (2008) The impact of strategic configurations of mass customization adoption. In: 13th Asia Pacific Decision Sciences Institute Conference, 2008-07-01 - 2008-07-05.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Elle Green
Date Deposited: 14 May 2012 10:53
Last Modified: 14 Sep 2020 07:19
URI: https://ueaeprints.uea.ac.uk/id/eprint/38783
DOI:

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