The impact of customer learning on mass customization capability: An exploratory study of the contextual factors

Zhang, Min and Zhao, X. (2008) The impact of customer learning on mass customization capability: An exploratory study of the contextual factors. In: 3rd World Conference on Production and Operations Management, 2008-08-05 - 2008-08-08.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Elle Green
Date Deposited: 14 May 2012 10:36
Last Modified: 13 May 2020 00:08
URI: https://ueaeprints.uea.ac.uk/id/eprint/38781
DOI:

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