Baseline Environmental Scan and Analysis of Good Practice in CRM by Local Authorities

Shaw, Duncan, Kawalek, Peter, Batista, Luciano, Cottam, Ian and , Salford City Council (2004) Baseline Environmental Scan and Analysis of Good Practice in CRM by Local Authorities. Working Paper. Department for Communities and Local Government, former Office of the Deputy Prime Minister.

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Abstract

This is a UK government commissioned report designed to: Describe public sector CRM in general; Describe and explain the prerequisites for a successful CRM implementation in a council; Make a preliminary segmentation of UK councils based upon an interviewed sample; Point to the likely support needs of each segment for the purpose of other National Programme projects.

Item Type: Monograph (Working Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Luciano Campos Batista
Date Deposited: 11 Apr 2012 09:30
Last Modified: 05 Sep 2020 23:51
URI: https://ueaeprints.uea.ac.uk/id/eprint/38677
DOI:

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