Li, Y and He, H. (2011) Evaluation of International Brand Alliances:Brand Order and Consumer Ethnocentrism. Journal of Business Research, 66 (1). pp. 89-97.
Full text not available from this repository.Item Type: | Article |
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Uncontrolled Keywords: | brand alliances,brand attitude,branding order,consumer ethnocentrism,international brand alliances |
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Yan Li |
Date Deposited: | 13 Feb 2012 09:12 |
Last Modified: | 22 Oct 2022 21:32 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/37027 |
DOI: | 10.1016/j.jbusres.2011.07.027 |
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