Ordering effects and choice set awareness in repeat-response stated preference studies

Day, Brett, Bateman, Ian J., Carson, Richard T., Dupont, Diane, Louviere, Jordan J., Morimoto, Sanae, Scarpa, Riccardo and Wang, Paul (2012) Ordering effects and choice set awareness in repeat-response stated preference studies. Journal of Environmental Economics and Management, 63 (1). pp. 73-91.

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Abstract

We present an experiment designed to investigate the presence and nature of ordering effects within repeat-response stated preference (SP) studies. Our experiment takes the form of a large sample, full-factorial, discrete choice SP exercise investigating preferences for tap water quality improvements. Our study simultaneously investigates a variety of different forms of position-dependent and precedent-dependent ordering effect in preferences for attributes and options and in response randomness. We also examine whether advanced disclosure of the choice tasks impacts on the probability of exhibiting ordering effects of those different types. We analyze our data both non-parametrically and parametrically and find robust evidence for ordering effects. We also find that the patterns of order effect in respondents' preferences are significantly changed but not eradicated by the advanced disclosure of choice tasks a finding that offers insights into the choice behaviors underpinning order effects.

Item Type: Article
Faculty \ School: Faculty of Science > School of Environmental Sciences
Depositing User: Users 2731 not found.
Date Deposited: 10 Jan 2012 13:42
Last Modified: 17 Mar 2020 14:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/36039
DOI: 10.1016/j.jeem.2011.09.001

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