Psychological Profiling of Social Media Consumers:How to Seed Participation in Interactive Campaigns and Why Early Adopters Do Not Matter

Yeo, T. E. D. (2012) Psychological Profiling of Social Media Consumers:How to Seed Participation in Interactive Campaigns and Why Early Adopters Do Not Matter. Journal of Advertising Research, 52 (3). pp. 297-308.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Julie Frith
Date Deposited: 14 Nov 2011 15:51
Last Modified: 16 Jul 2020 23:24
URI: https://ueaeprints.uea.ac.uk/id/eprint/35449
DOI:

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