Psychological Profiling of Social Media Consumers:How to Seed Participation in Interactive Campaigns and Why Early Adopters Do Not Matter
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Yeo, T. E. D. (2012) Psychological Profiling of Social Media Consumers:How to Seed Participation in Interactive Campaigns and Why Early Adopters Do Not Matter. Journal of Advertising Research, 52 (3). pp. 297-308.
Full text not available from this repository.Item Type: | Article |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Julie Frith |
Date Deposited: | 14 Nov 2011 15:51 |
Last Modified: | 15 Jan 2021 00:38 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/35449 |
DOI: |
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