Yeo, T. E. D. (2012) Psychological Profiling of Social Media Consumers:How to Seed Participation in Interactive Campaigns and Why Early Adopters Do Not Matter. Journal of Advertising Research, 52 (3). pp. 297-308.

Full text not available from this repository.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Julie Frith
Date Deposited:	14 Nov 2011 15:51
Last Modified:	17 Mar 2020 14:43
URI:	https://ueaeprints.uea.ac.uk/id/eprint/35449
DOI:

Actions (login required)

View Item