Explaining Purchasing Behavior within World of Warcraft

Guo, Yue and Barnes, Stuart (2012) Explaining Purchasing Behavior within World of Warcraft. Journal of Computer Information Systems, 52 (3). pp. 18-30.

Full text not available from this repository.
Item Type: Article
Uncontrolled Keywords: pls,purchase behavior,structural equation modeling,virtual world,world of warcraft
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Stuart Barnes
Date Deposited: 19 Oct 2011 20:37
Last Modified: 06 Jul 2020 23:35
URI: https://ueaeprints.uea.ac.uk/id/eprint/35081
DOI:

Actions (login required)

View Item View Item