Key service drivers for high-tech service brand equity:the mediating role of overall service quality and perceived value

He, Hongwei and Li, Yan (2011) Key service drivers for high-tech service brand equity:the mediating role of overall service quality and perceived value. Journal of Marketing Management, 27 (1-2). pp. 77-99. ISSN 1472-1376

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Item Type: Article
Uncontrolled Keywords: brand equity,perceived value,service brand,service brand equity,service quality
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Yan Li
Date Deposited: 24 May 2011 11:51
Last Modified: 21 Apr 2020 16:46
URI: https://ueaeprints.uea.ac.uk/id/eprint/31168
DOI: 10.1080/0267257X.2010.495276

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