Consumer evaluation of technology-based vertical brand extension

He, Hongwei and Li, Yan (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, 44. pp. 1366-1383.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Yan Li
Date Deposited: 19 May 2011 10:13
Last Modified: 21 Apr 2020 17:15
URI: https://ueaeprints.uea.ac.uk/id/eprint/30839
DOI: 10.1108/03090561011062880

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