Consumer evaluation of technology-based vertical brand extension

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He, Hongwei and Li, Yan (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, 44. pp. 1366-1383.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Yan Li
Date Deposited:	19 May 2011 10:13
Last Modified:	23 Oct 2022 01:32
URI:	https://ueaeprints.uea.ac.uk/id/eprint/30839
DOI:	10.1108/03090561011062880

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