Social Identity Perspective on Brand loyalty

Tools

He, Hongwei, Li, Yan and Harris, Lloyd (2011) Social Identity Perspective on Brand loyalty. Journal of Business Research, 65 (5). pp. 648-657.

Full text not available from this repository.

Item Type:	Article
Uncontrolled Keywords:	brand identity,brand loyalty,company identity,customer-brand identification,social identity
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Yan Li
Date Deposited:	19 May 2011 10:12
Last Modified:	22 Oct 2022 22:33
URI:	https://ueaeprints.uea.ac.uk/id/eprint/30825
DOI:	10.1016/j.jbusres.2011.03.007

View Item