Social Identity Perspective on Brand loyalty

He, Hongwei, Li, Yan and Harris, Lloyd (2011) Social Identity Perspective on Brand loyalty. Journal of Business Research, 65 (5). pp. 648-657.

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Item Type: Article
Uncontrolled Keywords: brand identity,brand loyalty,company identity,customer-brand identification,social identity
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Yan Li
Date Deposited: 19 May 2011 10:12
Last Modified: 22 Oct 2022 22:33
DOI: 10.1016/j.jbusres.2011.03.007

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