CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

He, Hongwei and Li, Yan (2011) CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality. Journal of Business Ethics, 100 (4). pp. 673-688.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Yan Li
Date Deposited: 19 May 2011 10:13
Last Modified: 21 Apr 2020 16:48
URI: https://ueaeprints.uea.ac.uk/id/eprint/30820
DOI: 10.1007/s10551-010-0703-y

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