New product launch ‘mix’ in growth and mature product-markets

Hart, S. and Tzokas, N. (2000) New product launch ‘mix’ in growth and mature product-markets. Benchmarking: An International Journal, 7 (5). pp. 389-405.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	18 Apr 2011 15:34
Last Modified:	24 Oct 2022 03:53
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29568
DOI:

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