Core Strategic Asset or just a Tactical Tool: How UK Companies View the Value of their Customer Databases

Mouncey, P., Tzokas, N., Hart, S. and Roslender, R. (2002) Core Strategic Asset or just a Tactical Tool: How UK Companies View the Value of their Customer Databases. Journal of Interactive Marketing, 4 (1). pp. 41-58. ISSN 1520-6653

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	18 Apr 2011 15:36
Last Modified:	30 Sep 2021 03:52
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29561
DOI:	10.1057/palgrave.im.4340162

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