Navigating the new product development process

Tzokas, Nikolaos, Hultink, Erik Jan and Hart, Susan (2004) Navigating the new product development process. Industrial Marketing Management, 33 (7). pp. 619-626.

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Item Type: Article
Uncontrolled Keywords: evaluation criteria,npd gates,weights
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 18 Apr 2011 12:56
Last Modified: 21 Apr 2020 20:24
URI: https://ueaeprints.uea.ac.uk/id/eprint/29536
DOI: 10.1016/j.indmarman.2003.09.004

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