Ordering effects in nested 'top-down' and 'bottom-up' contingent valuation designs

Powe, N. A. and Bateman, I. J. (2003) Ordering effects in nested 'top-down' and 'bottom-up' contingent valuation designs. Ecological Economics, 45 (2). pp. 255-270. ISSN 1873-6106

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Within a contingent valuation (CV) survey ordering effects are defined where responses to a given question vary in a theoretically unanticipated manner according to the positioning of that question relative to others in the survey instrument. This paper employs a split-sample CV design to investigate the potential for such ordering effects upon stated willingness to pay for nested goods. In one ‘top-down’ design, values are first elicited for protecting the ‘whole’ of an endangered area after which values for a ‘part’ sub-area are elicited. A second ‘bottom-up’ treatment reverses the order of valuation tasks with the ‘part’ scheme valued prior to the ‘whole’. Results show that ‘whole’ and ‘part’ valuation responses are logically ordered and determined by a consistent set of factors irrespective of question order. However, variance to question order was observed in both the ‘part’ and ‘whole’ valuations. The correspondence of these results to standard and non-standard preference theories is explored and the difficulties and practical issues concerning valuing nested goods are highlighted.

Item Type: Article
Faculty \ School: Faculty of Science > School of Environmental Sciences
UEA Research Groups: Faculty of Science > Research Centres > Centre for Social and Economic Research on the Global Environment (CSERGE)
Faculty of Science > Research Groups > Resources, Sustainability and Governance (former - to 2018)
Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Depositing User: Rosie Cullington
Date Deposited: 08 Apr 2011 09:54
Last Modified: 16 May 2024 15:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/28630
DOI: 10.1016/S0921-8009(03)00084-3

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