Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Shaffer, Greg and Coughlan, Anne (2009) Price-Matching Guarantees, Retail Competition, and Product-Line Assortment. Marketing Science, 28 (3). pp. 580-588.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	01 Apr 2011 08:05
Last Modified:	23 Oct 2022 05:36
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27817
DOI:	10.1287/mksc.1080.0404

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