Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Shaffer, Greg and Coughlan, Anne (2009) Price-Matching Guarantees, Retail Competition, and Product-Line Assortment. Marketing Science, 28 (3). pp. 580-588.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 01 Apr 2011 08:05
Last Modified: 21 Apr 2020 17:45
URI: https://ueaeprints.uea.ac.uk/id/eprint/27817
DOI: 10.1287/mksc.1080.0404

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