Testing Perceptions of Brand Value Between Real and Virtual Worlds.

Barnes, S.J. and Mattsson, J. (2009) Testing Perceptions of Brand Value Between Real and Virtual Worlds. In: Proceedings of the European Marketing Academy Conference, 2009-05-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 30 Mar 2011 08:43
Last Modified: 18 Mar 2020 07:38
URI: https://ueaeprints.uea.ac.uk/id/eprint/27561
DOI:

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