Brand value in virtual worlds: an axiological approach

Barnes, Stuart and Mattsson, Jan (2008) Brand value in virtual worlds: an axiological approach. Journal of Electronic Commerce Research, 9 (3). pp. 195-205. ISSN 1526-6133

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 14:11
Last Modified: 10 Jul 2020 23:41
URI: https://ueaeprints.uea.ac.uk/id/eprint/27464
DOI:

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