Uncovering patterns in mobile advertising opt-in behaviour: A decision hierarchy approach

Barnes, Stuart and Scornavacca, Eusebio (2008) Uncovering patterns in mobile advertising opt-in behaviour: A decision hierarchy approach. International Journal of Mobile Communications, 6 (4). pp. 405-416.

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Item Type: Article
Uncontrolled Keywords: campaign,decision hierarchy,global priorities,mobile advertising,mobile marketing,opt-in,administrative data processing,decision making,marketing,mobile telecommunications systems,wireless telecommunications systems,hierarchical systems
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 13:56
Last Modified: 21 Apr 2020 17:56
URI: https://ueaeprints.uea.ac.uk/id/eprint/27461
DOI: 10.1504/IJMC.2008.018050

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