Brand Value in Virtual Worlds.

Barnes, Stuart and Mattsson, J. (2008) Brand Value in Virtual Worlds. In: European Marketing Academy Conference, 2008-05-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 13:55
Last Modified: 09 Sep 2021 23:40

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