Brand Value in Virtual Worlds.

Barnes, Stuart and Mattsson, J. (2008) Brand Value in Virtual Worlds. In: European Marketing Academy Conference, 2008-05-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 13:55
Last Modified: 10 Jul 2020 23:28
URI: https://ueaeprints.uea.ac.uk/id/eprint/27457
DOI:

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