An Examination into the Fluidity of Market Maven Behaviour across Real-Life, Web and Virtual World Marketing Channels.

Barnes, Stuart and Pressey, A.D. (2008) An Examination into the Fluidity of Market Maven Behaviour across Real-Life, Web and Virtual World Marketing Channels. In: European Academy of Management Conference, 2008-05-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 13:57
Last Modified: 04 Nov 2020 01:12
URI: https://ueaeprints.uea.ac.uk/id/eprint/27456
DOI:

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