Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Bauer, H.H., Barnes, Stuart, Reichardt, T. and Neumann, M. (2008) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. In: International Marketing: Modern and Classic Papers. Edward Elgar, Cheltenham.

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 14:02
Last Modified: 25 Jun 2020 23:29
URI: https://ueaeprints.uea.ac.uk/id/eprint/27444
DOI:

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