Virtual Item Purchase Behavior in Virtual Worlds:An Exploratory Investigation

Guo, Y. and Barnes, S.J. (2009) Virtual Item Purchase Behavior in Virtual Worlds:An Exploratory Investigation. Electronic Commerce Research, 9 (1-2). pp. 77-96. ISSN 1572-9362

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Item Type: Article
Uncontrolled Keywords: focus groups,model,qualitative study,transactions,virtual world
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 14:04
Last Modified: 21 Apr 2020 17:37
URI: https://ueaeprints.uea.ac.uk/id/eprint/27427
DOI: 10.1007/s10660-009-9032-6

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