In Search of the "Meta-Maven":An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels

Barnes, Stuart J. and Pressey, Andrew D. (2012) In Search of the "Meta-Maven":An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels. Psychology and Marketing, 29 (3). pp. 167-185. ISSN 1520-6793

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 10:38
Last Modified: 18 Nov 2019 16:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/27394
DOI: 10.1002/mar.20513

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