In Search of the "Meta-Maven":An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels

Barnes, Stuart J. and Pressey, Andrew D. (2012) In Search of the "Meta-Maven":An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels. Psychology and Marketing, 29 (3). pp. 167-185. ISSN 1520-6793

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Stuart Barnes
Date Deposited:	29 Mar 2011 10:38
Last Modified:	23 Oct 2022 00:12
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27394
DOI:	10.1002/mar.20513

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