The Ballad of Jena Malone & Me: Exploring a Consumer’s Fan Relationship with an Admired Movie Actress Brand

Wohlfeil, Markus and Whelan, Susan (2009) The Ballad of Jena Malone & Me: Exploring a Consumer’s Fan Relationship with an Admired Movie Actress Brand. In: 12th Irish Academy of Management Conference, 2009-01-01.

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While consumers have always had a keen interest in the works and private lives of celebrities, some consumers experience a significantly more intensive level of admiration for a particular celebrity and, subsequently, become what are commonly known as fans. However, scant attention has been paid as to how the relationship between fans and celebrities expresses itself in everyday consumer behaviour. Thus, this paper discusses celebrity fandom as a holistic lived experience from a fan’s point of view. By using subjective personal introspection, the lead author provides hereby insights into his private everyday consumption experiences as a fan of the actress Jena Malone. In doing so, the paper demonstrates how drawing on narrative transportation theory may provide a deeper understanding on the nature of celebrity fandom. The study found that a consumer’s fan experiences derive from one’s personal engagement with the celebrity’s artistic work and public persona, which is essentially the consumer’s personal intertextual reading of what s/he perceives to be relevant and “reliable” media texts that can lead to the feeling of “knowing” the celebrity like a personal friend – or even “love”.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: celebrity fandom,film star fandom,fans,fandom,movie enjoyment,experiential consumption,narrative transportation theory,narrative immersion,autoethnography,introspection,introspective research,subjective personal introspection,consumer behaviour,consumer culture theory,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User: Amanda Holland
Date Deposited: 10 Mar 2011 14:15
Last Modified: 19 Dec 2022 12:30


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