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ToolsBatat, Wided and Wohlfeil, Markus (2009) Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach. Advances in Consumer Research, 36. pp. 372-377.
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Abstract
As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | film consumption,movie consumption,movie enjoyment,experiential consumption,narrative transportation theory,narrative immersion,autoethnography,introspection,introspective research,subjective personal introspection,interactive introspection,consumer behaviour,consumer culture theory,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| Depositing User: | Amanda Holland |
| Date Deposited: | 09 Mar 2011 15:36 |
| Last Modified: | 05 Jan 2023 16:30 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/25880 |
| DOI: |
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