Getting lost ‘into the wild’: Understanding consumers’ movie enjoyment through a narrative transportation approach

Batat, Wided and Wohlfeil, Markus (2009) Getting lost ‘into the wild’: Understanding consumers’ movie enjoyment through a narrative transportation approach. Advances in Consumer Research, 36. pp. 372-377.

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Abstract

As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

Item Type:	Article
Uncontrolled Keywords:	film consumption,movie consumption,movie enjoyment,experiential consumption,narrative transportation theory,narrative immersion,autoethnography,introspection,introspective research,subjective personal introspection,interactive introspection,consumer behaviour,consumer culture theory,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Amanda Holland
Date Deposited:	09 Mar 2011 15:36
Last Modified:	28 Jan 2025 12:44
URI:	https://ueaeprints.uea.ac.uk/id/eprint/25880
DOI:

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