Making tigers pay: Marketing conservation of the sumatran tiger through tiger friendly' oil palm production

Bateman, IJ, Fisher, B, Fitzherbert, E, Glew, DW and Watkinson, AR (2008) Making tigers pay: Marketing conservation of the sumatran tiger through tiger friendly' oil palm production. Working Paper - Centre for Social and Economic Research on the Global Environment (1). pp. 1-30.

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Abstract

As part of a wider partnership with developing country producers examining the economic and financial viability of strategies to protect endangered species, we report results from a field experiment examining the viability and extent of a potential premium for 'tiger-friendly' produce. A split sample design provides clear evidence of the significant influence of varying price, quality and marketing strategies upon this premium assessed through analysis of both the propensity to purchase and willingness to pay for such goods. Such results suggest that the price premium associated with 'tiger-friendly' accreditation may provide a useful inducement to address the problem of habitat loss and hence enhance the viability of the species.

Item Type: Article
Faculty \ School: Faculty of Science > School of Environmental Sciences
Related URLs:
Depositing User: Rosie Cullington
Date Deposited: 25 Feb 2011 10:09
Last Modified: 21 Apr 2020 17:56
URI: https://ueaeprints.uea.ac.uk/id/eprint/24682
DOI:

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