Does Collaboration between Sales and Marketing Affect Business Performance?

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) Does Collaboration between Sales and Marketing Affect Business Performance? Journal of Personal Selling and Sales Management, 27 (3). pp. 207-220. ISSN 0885-3134

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Abstract

Awarded Marvin Jolson Best Paper in 2008

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Amanda Holland
Date Deposited:	10 Feb 2011 13:17
Last Modified:	02 Sep 2023 00:48
URI:	https://ueaeprints.uea.ac.uk/id/eprint/21246
DOI:	10.2753/PSS0885-3134270301

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