Strategic marketing risk management: creating and defending value.

Kendrick, Terry (2004) Strategic marketing risk management: creating and defending value. Executive Briefings in Risk Management, 2 (04). ISSN 1742-6669

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Amanda Holland
Date Deposited: 31 Jan 2011 16:24
Last Modified: 23 Apr 2020 23:44
URI: https://ueaeprints.uea.ac.uk/id/eprint/20523
DOI:

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