Exploring the fit of real brands in the Second Life virtual world

Barnes, Stuart and Mattson, J (2011) Exploring the fit of real brands in the Second Life virtual world. Journal of Marketing Management, 27 (9-10). pp. 934-958. ISSN 1472-1376

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Item Type: Article
Uncontrolled Keywords: brand,fit,partial lease squares,real life,second life,virtual worlds
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Stuart Barnes
Date Deposited: 13 Jan 2011 10:40
Last Modified: 24 Jul 2019 13:32
URI: https://ueaeprints.uea.ac.uk/id/eprint/19258
DOI: 10.1080/0267257X.2011.565686

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