Exploring the fit of real brands in the Second Life virtual world

Barnes, Stuart and Mattsson, Jan (2011) Exploring the fit of real brands in the Second Life virtual world. Journal of Marketing Management, 27 (9-10). pp. 934-958. ISSN 1472-1376

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Item Type: Article
Uncontrolled Keywords: brand,fit,partial lease squares,real life,second life,virtual worlds
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 13 Jan 2011 10:40
Last Modified: 11 Jun 2020 23:41
URI: https://ueaeprints.uea.ac.uk/id/eprint/19258
DOI: 10.1080/0267257X.2011.565686

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