Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern

Granleese, J. and Liu, C (2007) Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern. In: Selected Proceedings of the 26th Advertising and Consumer Psychology Conference, 2007-06-07 - 2007-06-09.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 13 Jan 2011 10:40
Last Modified: 08 May 2020 00:10
URI: https://ueaeprints.uea.ac.uk/id/eprint/19160
DOI:

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