Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern

Granleese, J. and Liu, C (2007) Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern. In: 26th Advertising and Consumer Psychology Conference, 2007-06-07 - 2007-06-09, Loews Santa Monica Beach Hotel.

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Vishal Gautam
Date Deposited:	13 Jan 2011 10:40
Last Modified:	15 Dec 2022 16:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/19160
DOI:

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