Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern
Tools
Granleese, J. and Liu, C (2007) Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern. In: Selected Proceedings of the 26th Advertising and Consumer Psychology Conference, 2007-06-07 - 2007-06-09.
![]()
|
PDF (Celebrity_endorsement_in_women’s_magazines__Evidence_of_a_corporate_social_responsibility_concern.pdf)
Download (33kB) | Preview |
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Vishal Gautam |
Date Deposited: | 13 Jan 2011 10:40 |
Last Modified: | 05 Feb 2021 03:03 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/19160 |
DOI: |
Actions (login required)
![]() |
View Item |