Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector

Desai, Caroline, Fletcher, Keith and Wright, George (2001) Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector. The Service Industries Journal, 21 (4). pp. 17-32. ISSN 0264-2069

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 01 Oct 2001
Last Modified: 24 Jul 2019 17:36
URI: https://ueaeprints.uea.ac.uk/id/eprint/16710
DOI: 10.1080/714005042

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