Reading the rhetoric of otherness in the discourse of business and economics: towards a postdisciplinary practice

Priyadharshini, E. (2003) Reading the rhetoric of otherness in the discourse of business and economics: towards a postdisciplinary practice. In: Postcolonialism and Organizational Analysis. Palgrave Macmillan, pp. 170-192. ISBN 0312294050

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Abstract

This chapter uses the methodology of discourse analysis and postcolonial theory and criticism to make a contribution to the field of pedagogy in the business and management classroom. It examines a selection of texts available in the general press (The Economist & Newsweek) and widely read by business and management communities around the world, through the application of the concepts of 'Knowing', 'Representation', 'Mimicry', 'Ambivalence' and 'Stereotype' from postcolonial theory. Its significance lies in its critique of dominant political and economic discourses and in its discussion of implications for practicing a critical, postdisciplinary pedagogy. The chapter was reviewed by the editor of the book and is significant in being one of a few publications explicitly devoted to the use of postcolonial perspectives in management education.

Item Type: Book Section
Faculty \ School: Faculty of Social Sciences
Faculty of Social Sciences > School of Education and Lifelong Learning
Depositing User: Vishal Gautam
Date Deposited: 09 Dec 2010 18:02
Last Modified: 22 Apr 2020 10:20
URI: https://ueaeprints.uea.ac.uk/id/eprint/16644
DOI:

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