Consumer Power and Privacy: the changing nature of CRM

Fletcher, K. (2003) Consumer Power and Privacy: the changing nature of CRM. International Journal of Advertising, 22 (2). pp. 249-272. ISSN 0265-0487

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Item Type: Article
Faculty \ School: Faculty of Social Sciences
Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 01 Jun 2003
Last Modified: 21 Apr 2020 20:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/16614
DOI:

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