Rising Sun: iMode and the wireless Internet

Barnes, Stuart J. and Huff, Sid L. (2003) Rising Sun: iMode and the wireless Internet. Communications of the ACM, 46 (11). pp. 78-84. ISSN 0001-0782

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The popularity of iMode technology in Japan and the possibility of its popularity extending to the rest of the world is discussed. Approximately 15, 000 new users subscribe to iMode in Japan every day, indicating high behavioral intensions to use the technology. It is unlikely that the success of iMode will be emulated to the same extent or as easily in other markets. Moreover, competition is more intense in the US and Europe and technology fragmentation has been much higher and vertical integration lower.

Item Type: Article
Uncontrolled Keywords: code division multiple access,competition,electronic commerce,information technology,internet telephony,investments,marketing,telephone sets,user interfaces,websites,wireless telecommunication systems,at&t (co),imode technology,mobile phones,ntt docomo (co),wireless networks,internet
Faculty \ School: Faculty of Social Sciences
Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 01 Nov 2003
Last Modified: 07 Mar 2023 14:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/16603
DOI: 10.1145/948383.948384

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