Peters, L. and Fletcher, K. P. (2004) Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams. Journal of Marketing Management, 20 (7-8). pp. 741-770. ISSN 0267-257X

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences Faculty of Social Sciences > Norwich Business School
Related URLs:	http://dx.doi.org/10.1362/02672570418388...
Depositing User:	Vishal Gautam
Date Deposited:	01 Aug 2004
Last Modified:	22 Dec 2020 00:39
URI:	https://ueaeprints.uea.ac.uk/id/eprint/16577
DOI:	10.1362/0267257041838809

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