Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams

Peters, L. and Fletcher, K. P. (2004) Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams. Journal of Marketing Management, 20 (7-8). pp. 741-770. ISSN 0267-257X

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Item Type: Article
Faculty \ School: Faculty of Social Sciences
Faculty of Social Sciences > Norwich Business School
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Depositing User: Vishal Gautam
Date Deposited: 01 Aug 2004
Last Modified: 22 Jun 2020 23:42
URI: https://ueaeprints.uea.ac.uk/id/eprint/16577
DOI: 10.1362/0267257041838809

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