Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams
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Peters, L. and Fletcher, K. P. (2004) Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams. Journal of Marketing Management, 20 (7-8). pp. 741-770. ISSN 0267-257X
Full text not available from this repository.Item Type: | Article |
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Faculty \ School: | Faculty of Social Sciences Faculty of Social Sciences > Norwich Business School |
Related URLs: | |
Depositing User: | Vishal Gautam |
Date Deposited: | 01 Aug 2004 |
Last Modified: | 22 Dec 2020 00:39 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/16577 |
DOI: | 10.1362/0267257041838809 |
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