Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams
Tools
Tools
Tools
Peters, L. and Fletcher, K. P. (2004) Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams. Journal of Marketing Management, 20 (7-8). pp. 741-770. ISSN 0267-257X
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Faculty \ School: | Faculty of Social Sciences Faculty of Social Sciences > Norwich Business School |
| Related URLs: | |
| Depositing User: | Vishal Gautam |
| Date Deposited: | 01 Aug 2004 |
| Last Modified: | 13 Nov 2019 15:30 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/16577 |
| DOI: | 10.1362/0267257041838809 |
Actions (login required)
 |
View Item |