I am ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers?

He, Hong-Wei and Mukherjee, Avinandan (2007) I am ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers? Journal of Marketing Management, 23 (5/6). pp. 443-460. ISSN 0267-257X

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 01 Jun 2007
Last Modified: 03 Jul 2020 23:38
URI: https://ueaeprints.uea.ac.uk/id/eprint/16319
DOI: 10.1362/026725707X212766

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