Segmenting cyberspace:A customer typology for the Internet

Barnes, S. (2007) Segmenting cyberspace:A customer typology for the Internet. European Journal of Marketing, 41 (1/2). pp. 71-93. ISSN 0309-0566

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Item Type: Article
Uncontrolled Keywords: cluster analysis,internet,market segmentation
Faculty \ School: Faculty of Social Sciences
Faculty of Social Sciences > Norwich Business School
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Depositing User: Stuart Barnes
Date Deposited: 01 Jan 2007
Last Modified: 24 Jul 2019 15:24
URI: https://ueaeprints.uea.ac.uk/id/eprint/16287
DOI: 10.1108/03090560710718120

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