Are some deaths worse than others? The effect of 'labelling' on people's perceptions

Robinson, Angela, Covey, Judith, Spencer, Anne and Loomes, Graham (2010) Are some deaths worse than others? The effect of 'labelling' on people's perceptions. Journal of Economic Psychology, 31 (3). pp. 444-455.

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Abstract

This paper sets out to explore the extent to which perceptions regarding the ’badness’ of different types of deaths differ according to how those deaths are ’labelled’ in the elicitation procedure. In particular, we were interested in whether responses to ’contextual’ questions – where the specific context in which the deaths occur is known – differ from ’generic’ questions – where the context is unknown. Further, we set out to test whether sensitivity to the numbers of deaths differed across the ’generic’ and ’contextual’ versions of the questions. We uncovered evidence to suggest that both the perceived ’badness’ of different types of deaths and sensitivity to the numbers of deaths may differ according to whether ’generic’ or ’contextual’ descriptions are used.

Item Type: Article
Faculty \ School: Faculty of Medicine and Health Sciences > Norwich Medical School
UEA Research Groups: Faculty of Medicine and Health Sciences > Research Groups > Health Economics
Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Depositing User: EPrints Services
Date Deposited: 25 Nov 2010 11:12
Last Modified: 20 Jul 2024 00:02
URI: https://ueaeprints.uea.ac.uk/id/eprint/14359
DOI: 10.1016/j.joep.2010.01.011

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