Building an Outward-Oriented Social Family Legacy:Rhetorical History in Family Business Foundations

Manelli, Luca ORCID: https://orcid.org/0000-0002-9305-2090, Magrelli, Vittoria, Kotlar, Josip, Messeni Petruzzelli, Antonio and Frattini, Federico (2023) Building an Outward-Oriented Social Family Legacy:Rhetorical History in Family Business Foundations. Family Business Review, 36 (1). pp. 143-168. ISSN 0894-4865

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Abstract

Scholars have recently paid growing attention to the transfer of family legacies across generations, but existing work has been mainly focused on an inward-oriented, intra-family, perspective. In this article, we seek to understand how family firms engage in rhetorical history to transfer their social family legacy to external stakeholders, what we call “outward-oriented social legacy.” By carrying out a 12-months field study in three Italian family business foundations, our findings unveil three distinctive narrative practices—founder foreshadowing, emplacing the legacy within the broader community, and weaving family history with macro—history—that contribute to transferring outward-oriented social legacies.

Item Type: Article
Additional Information: Publisher Copyright: © The Author(s) 2023.
Uncontrolled Keywords: family boundary organizations,family business foundations,family firms,rhetorical history,social family legacy,business, management and accounting (miscellaneous),finance ,/dk/atira/pure/subjectarea/asjc/1400/1401
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: LivePure Connector
Date Deposited: 25 Jun 2026 15:55
Last Modified: 28 Jun 2026 05:32
URI: https://ueaeprints.uea.ac.uk/id/eprint/103494
DOI: 10.1177/08944865231157195

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