'The coolest way to watch movie trailers in the world': Trailers in the digital age

Johnston, Keith M ORCID: https://orcid.org/0000-0002-1989-8549 (2008) 'The coolest way to watch movie trailers in the world': Trailers in the digital age. Convergence: The International Journal of Research into New Media Technologies, 14 (2). pp. 145-160. ISSN 1354-8565

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Abstract

At a time of uncertainty over film and television texts being transferred online and on to portable media players, this article examines one of the few visual texts that exist comfortably on multiple screen technologies: the trailer. Adopted as an early cross-media text, the trailer now sits across cinema, television, home video, the internet, games consoles, mobile phones and iPods. Exploring the aesthetic and structural changes the trailer has undergone in its journey from the cinema to the iPod screen, the article focuses on the new mobility of these trailers, the shrinking screen size, and how audience participation with these texts has influenced both trailer production and distribution techniques. Exploring these texts, and their technological display, reveals how modern distribution techniques have created a shifting and interactive relationship between film studio and audience.

Item Type:	Article
Faculty \ School:	Faculty of Arts and Humanities > School of Film and Television Studies (former - to 2012) Faculty of Arts and Humanities > School of Art, Media and American Studies
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > British Cinema & Television Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Depositing User:	EPrints Services
Date Deposited:	01 Oct 2010 13:57
Last Modified:	21 Jul 2023 09:25
URI:	https://ueaeprints.uea.ac.uk/id/eprint/9653
DOI:	10.1177/1354856507087946

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