‘Vox Twitterati’: Investigating the effects of social media exemplars in online news articles

Ross, Andrew R N and Dumitrescu, Delia (2018) ‘Vox Twitterati’: Investigating the effects of social media exemplars in online news articles. New Media and Society. ISSN 1461-4448

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    Abstract

    There is a growing trend among online news outlets to include Twitter posts as an equivalent to the traditional “vox pop” or “man-on-the-street” interview. Media effects research has documented the ability of vox pops to influence consumer perceptions of news issues within the traditional media environment, but there is limited research on the possible effects that including social media exemplars as vox pops within editorially curated articles might have on issue perceptions. Drawing on the exemplification effects literature to inform the experimental design, we conduct two studies on two topics of either low or high national salience and find strong evidence that vox pop tweets can influence perceptions of public opinion and, indirectly, readers’ own opinions on an issue. Results are discussed in light of implications for journalistic practice, media effects research and the wider democratic process.

    Item Type: Article
    Uncontrolled Keywords: vox pop,twitter,online news,exemplification effect,public opinion,experimental
    Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
    Related URLs:
    Depositing User: LivePure Connector
    Date Deposited: 15 Jan 2019 15:30
    Last Modified: 15 Jan 2019 15:30
    URI: https://ueaeprints.uea.ac.uk/id/eprint/69581
    DOI: 10.1177/1461444818817313

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