Preference conformism: An experiment

Fatas, Enrique, Hargreaves-Heap, Shaun P. and Rojo Arjona, David (2018) Preference conformism: An experiment. European Economic Review, 105. pp. 71-82. ISSN 0014-2921

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      Abstract

      This paper reports on an experiment designed to test whether people's preferences change to become more alike. Such preference conformism would be worrying for an economics that takes individual preferences as given (‘de gustibus es non disputandum’). So the test is important. But it is also difficult. People can behave alike for many reasons and the key to the design of our test, therefore, is the control of the other possible reasons for observing apparent peer effects. We find evidence of preference conformism in the aggregate and at the individual level (where there is heterogeneity). It appears also to be more consistent with Festinger's epistemic account of why it might occur than that of Social Identity Theory.

      Item Type: Article
      Uncontrolled Keywords: conformism,endogenous preferences
      Faculty \ School: Faculty of Social Sciences > School of Economics
      Depositing User: Pure Connector
      Date Deposited: 12 Mar 2018 11:30
      Last Modified: 26 Jul 2018 15:41
      URI: https://ueaeprints.uea.ac.uk/id/eprint/66467
      DOI: 10.1016/j.euroecorev.2018.02.009

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