Recruiting an Online Panel from another Online Survey:Consequences of Framing and Placement of the Recruitment Question

Martinsson, Johan, Dumitrescu, Delia and Riedel, Karolina (2017) Recruiting an Online Panel from another Online Survey:Consequences of Framing and Placement of the Recruitment Question. International Journal of Public Opinion Research, 29 (2). pp. 339-351. ISSN 0954-2892

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Abstract

Despite the fact that many online surveys today rely on online access panels, previous studies have primarily examined what makes respondents answer online surveys, rather than focusing on the recruitment process to such panels. One common method is to recruit panel members through another online survey. Through an experimental 2 x 3 design, we examine how the framing (altruistic vs. egoistic appeals) and the placement of recruitment questions (early, middle, or late in the survey) in such surveys influence recruitment efficiency and subsequent survey behavior. We find that altruistic appeals and middle or late placements increase the recruitment rates. Further, altruistic appeals promote higher degrees of future survey participation in the panel. Early recruitment questions also risk leading to more survey break-offs.

Item Type: Article
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
Depositing User: Pure Connector
Date Deposited: 02 Feb 2018 12:30
Last Modified: 11 Mar 2019 15:47
URI: https://ueaeprints.uea.ac.uk/id/eprint/66196
DOI: 10.1093/ijpor/edw005

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