"This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty

Gerrath, Maximilian H.E.E. and Usrey, Bryan (2017) "This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty. In: European Marketing Academy Conference, 2017-05-23.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 13 Sep 2017 06:10
Last Modified: 12 Dec 2018 01:12
URI: https://ueaeprints.uea.ac.uk/id/eprint/64848
DOI:

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