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Vodanovich, Shahper, McKenna, Brad 
ORCID: https://orcid.org/0000-0002-2219-7508 and Cai, Wenjie
(2017)
Cultural values inherent in the design of social media platforms: A case study of WeChat.
In:
30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives.
University of Maribor Press, SVN, pp. 617-628.
ISBN 978-961-286-043-1
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Abstract
Recently, there has been a tremendous rise in the growth of social media platforms all over the world. Most social media platforms are created for worldwide consumption and it is usually a significant challenge to develop these platforms for users from various cultural backgrounds. While culturally centric user behaviour of social media platforms has been well-documented, the cultural values inherent within the design of these platforms has not been thoroughly explored. This study proposes a conceptual cultural values model to examine the cultural characteristics inherent within WeChat, a Chinese social media platform. We use a research model based on Chinese cultural values to validate the model for the full scale study.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | social media,cultural values,china,design |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management |
| Related URLs: | |
| Depositing User: | Pure Connector |
| Date Deposited: | 08 Jun 2017 05:11 |
| Last Modified: | 22 Oct 2022 00:02 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/63715 |
| DOI: | 10.18690/978-961-286-043-1 |
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