Before Ghibli was Ghibli:Analysing the historical discourses surrounding Hayao Miyazaki’s Castle in the Sky (1986)

Denison, Rayna (2018) Before Ghibli was Ghibli:Analysing the historical discourses surrounding Hayao Miyazaki’s Castle in the Sky (1986). East Asian Journal of Popular Culture, 4 (1). pp. 31-46. ISSN 2051-7084

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    Abstract

    While Studio Ghibli may have become Japan’s most important and successful animation studio, its early significance is far more debatable in relation to the success of its films. Normally viewed from the present moment, Studio Ghibli’s brand significance is unmistakable, having become a producer of world renowned animation, and a distribution label for its own animated hit films and other high-profile animation in Japan. To challenge this perception of Ghibli’s brand significance, this article revisits the early history of Studio Ghibli in order to examine the discourses around the formation of the studio. Using Studio Ghibli’s first official film release, Tenkū no shiro Lapyuta (Castle in the Sky) (Miyazaki, 1986) as a case study, this article argues for a corrective analysis of the importance of Studio Ghibli to animator Hayao Miyazaki’s first ‘Ghibli’ film. The article demonstrates that throughout this release, there was a tension between art and industry that would become the hallmark of Ghibli’s style, but that the company itself may have had little to do with that brand’s early conception.

    Item Type: Article
    Uncontrolled Keywords: studio ghibli ,castle in the sky,advertising,anime history, brand
    Faculty \ School: Faculty of Arts and Humanities > School of Art, Media and American Studies
    University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
    Depositing User: Pure Connector
    Date Deposited: 27 Apr 2017 06:50
    Last Modified: 15 Jan 2019 01:10
    URI: https://ueaeprints.uea.ac.uk/id/eprint/63308
    DOI: 10.1386/eapc.4.1.31_1

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