Social media in qualitative research: Challenges and recommendations

McKenna, Brad, Myers, Michael D. and Newman, Michael (2017) Social media in qualitative research: Challenges and recommendations. Information and Organization, 27 (2). pp. 87-99. ISSN 1471-7727

[img] PDF (Accepted manuscript) - Submitted Version
Restricted to Repository staff only until 06 April 2019.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (911kB) | Request a copy

    Abstract

    The emergence of social media on the Internet provides an opportunity for information systems researchers to examine new phenomena in new ways. However, for various reasons qualitative researchers in IS have not fully embraced this opportunity. This paper looks at the potential use of social media in qualitative research in information systems. It discusses some of the challenges of using social media and suggests how qualitative IS researchers can design their studies to capitalize on social media data. After discussing an illustrative qualitative study, the paper makes recommendations for the use of social media in qualitative research in IS.

    Item Type: Article
    Faculty \ School: Faculty of Social Sciences > Norwich Business School
    Depositing User: Pure Connector
    Date Deposited: 06 Apr 2017 07:59
    Last Modified: 25 Jul 2018 13:29
    URI: https://ueaeprints.uea.ac.uk/id/eprint/63174
    DOI: 10.1016/j.infoandorg.2017.03.001

    Actions (login required)

    View Item